Aarshiya Khandelwal

Aarshiya Khandelwal headshot
HubSpot company logo.
Marketing AI Technical Manager
Hubspot

Presentation Title:

From Predictive to Generative AI:
How Marketers Are Rewriting the Customer Journey

Presentation Summary:

Atom icon for The AI Conference 2023, a groundbreaking two-day event on AGI, LLMs, Infrastructure, Alignment, AI Startups, and Neural Architectures.As AI reshapes the marketing landscape, the customer journey is no longer just predicted—it’s dynamically designed. This session explores how forward-thinking brands are combining predictive analytics with generative AI to move from insight to action in real time.

Drawing from real-world marketing implementations, Aarshiya will share a framework for designing hybrid systems that blend behavioral modeling with content personalization, conversational engagement, and lifecycle orchestration.

Brain icon for The AI Conference 2023, a groundbreaking two-day event on AGI, LLMs, Infrastructure, Alignment, AI Startups, and Neural Architectures.

She’ll also unpack critical governance challenges—like ethical personalization and responsible performance measurement—offering attendees a practical blueprint to create proactive, trustworthy, and highly adaptive AI-powered customer experiences.

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Picture of About | Aarshiya Khandelwal

About | Aarshiya Khandelwal

Aarshiya Khandelwal is a Marketing AI Technical Manager at HubSpot, where she leads the development of AI systems that combine predictive analytics and generative AI to transform customer engagement.

Her work spans intelligent customer journeys, retention strategies, and dynamic content personalization—bridging the gap between data science and marketing strategy.

Aarshiya specializes in turning complex machine learning into practical, ethical solutions that drive business impact at scale. She is passionate about making AI accessible, human-centered, and results-driven for modern marketing teams.